“We abuse land because we regard it as a commodity belonging to us.
When we see land as a community to which we belong, we may begin to use it with love and respect.”
(Aldo Leopold, 1948)

“As scientific understanding has grown, so our world has become dehumanized. Man feels himself isolated in the cosmos, because he is no longer involved in nature…His contact with nature is gone, and with it has gone the profound emotional energy that this symbolic connection supplied.”
(Jung, 1964; p.95)

“It is obvious to me that the forests cannot be saved one at a time, nor can the planet be saved one issue at a time: without a profound revolution in human consciousness, all the forests will soon disappear. Psychologists in service to the Earth helping ecologists to gain deeper understanding of how to facilitate profound change in the human heart and mind seems to be the key at this point.”
(John Seed, Australian activist)

HEAD GYPSY

I am Andrea and my journey started as a journalist while completing my Masters in Research Psychology. After working as a journalist I worked for two international research agencies as a senior research executive. Looking for more experience in strategy I joined a boutique agency where I worked as a consumer psychologist after which I started my own qualitative research agency.

Over the years of working as a consumer psychologist I was invited as a guest lecturer for University of Pretoria, University of Johannesburg, University of Cape Town and University of South Africa. In 2013 I was invited as a guest speaker to the AMS Marketing Conference held in California, USA.

At the end of 2014 and after reading books about ecopsychology and climate change I decided to suspend my research and strategy work to pursue a PhD in Psychology focusing on ecopsychology, systems thinking and climate change. My thesis is currently under examination.

EXPERIENCE

TO DECONSTRUCT THE HUMAN PSYCHE AND ITS RELATIONSHIP WITH MOTHER NATURE BY USING SOLID PRINCIPLES FROM THE FIELD OF PSYCHOLOGY.


Over 16 years research experience working with many Blue Chip companies doing mostly qualitative and some quantitative research. Experience includes brand strategy and positioning, NPD, market and consumer understanding/exploration/segmentation, communication development and testing, packing testing, cultural exploration and behavioural navigation.

VISION, MISSION

TO FACILITATE THE RAISING OF COLLECTIVE CONSCIOUSNESS AND COMPASSION IN ORDER TO STOP ENVIRONMENTAL DESTRUCTION.


Using in-depth experience of working with brands and consumers to now assisting ethical/green brands, NGO’s, NPO’s etc. to conduct compassionate research that aims to contribute positively to the planet.

VALUES

  •   Creating a better world that is informed by compassionate research
  •   To assist environmental, animal and ethical organisations with brand and communication strategy based on a systems understanding of the way the human psyche interprets the world
  •   To assist ethical brands in consumer research that inform brand equity, brand positioning and products
  •   Support brands that offer consumers an ethical choice for consumption of products previously animal based (i.e. vegan cheese, biodegradable and earth friendly household products etc.)
  •   Lectures about the role of ecopsychology in understanding climate change
  •   Lectures about individual’s relationship to nature and how individual differences, such as personality and  worldviews, shape how they relate to the world
  •   Workshops that use ecopsychology practices to facilitate the relationship individuals have with nature, others, and themselves
  •   Public speaking about ecopsychology and climate change
  •   Nature play and stories for children

Who do we do research, consulting and strategy for?

  •   Green / ethical brands
  •   NPOs, NGOs
  •   Animal rights organisations
  •   Environmental rights organisation
  •   Educational organisations

For whom do we do workshops, public speaking?

Any organisation or institution who has the vision to participate in the raising of consciousness and ethical treatment of animals and the planet.

speaker

RESEARCH EXPERIENCE IN 20 AFRICAN COUNTRIES

Morocco, Ghana, Nigeria, Egypt, Sudan, Ethiopia, Kenya, Uganda, Congo, Tanzania, Mozambique, Angola, Namibia, South Africa, Lesotho, Swaziland, Botswana, Zambia, Zimbabwe, Malawi

map

ENVIRONMENTAL RESPONSIBILITY

These are some of the organisations that we support (click on them to go to their website)
Animals need
our help!
petsave

PETA

petsave

Petsave

irwin

Irwin Animal Rescue

seasheperd

Seasheperd

spca

SPCA

fora

FORA

greenpeace

GreenPeace

wwf

WWF

wetnose

Wetnose

PIGMY ELEPHANT JOSH ADOPTED BY PLUNGE

Josh is a chubby little Asian pygmy elephant with big ears and a long tail. He is one of only 1,600 pygmy elephants remaining in the northeast tip of the island of Borneo. These elephants are currently under threat from loss of habitat to commercial plantations and from illegally set snares in the forest. The WWF aim is to preserve this rare specie from extinction.

AFRICAN PENGUIN BOHDI ADOPTED BY PLUNGE

Bohdi was rescued from Dyer island after being abandoned by his parents because they were molting. He was reared and rehabilitated by SANCCOB and released near the Robben Island penguin colony. Bohdi gained 1,04 kg in the 27 days he was in the care of SANCCOB, the African Penguin population along the coast of South Africa is about 19% higher today.

ZIYANDA WHITE LION ADOPTED BY PLUNGE

She was born in 2008 and arrived at the Drakenstein Lion Park on 03/11/2008. Due to the highly sensitive nature of her relocation, as well as legal restrictions, we don't know about her origin but we do know that she is intensely special. White lions are technically extinct in the wild and they are direct messengers of the divine—embodying a sacred essence that balances our planet's ecosystems, and brings true leadership among living beings.

budah

'All beings tremble before violence. All fear death. All love life. See yourself in others.
Then whom can you hurt? What harm can you do?' (The Buddha)

CONTACT ME

Andrea Marais-Potgieter

PhD Candidate | Systems Thinking, EcoPsychology, Climate Change
Wits | Department of Psychology
School of Human and Community Development
Southern African Systems Analysis Centre (SASAC) | Scholar
International EcoPsychology Society | South African charter
 
email
andrea(at)plunge.co.za